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  • Mark Brunson

Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram.

It's been a big year for Instagram, which has seen the launch of the app's long-awaited Stories feature, which allows users to create short videos that can be shared to the app's vast audience. But it's Instagram's new Reels feature that's been making the most buzz. The feature lets users record 15-second clips that can be shared to Instagram Stories, and it's the first time the app has used music to accompany the video. "When you're making a video on Instagram, it's so much easier to share if you can tell the story through music," said Instagram CEO Kevin Systrom in a statement. "With Reels, we're giving people a new way to tell their stories, and this is the first time we're using music to do so."



Instagram Reels are available to download from the app's App Store and on the website. The clips are recorded in the same way as Instagram's normal video clips: Users tap on a screen to start the recording, and the camera takes a photo as the video starts. Reels can be set to music, and users can choose between the standard music or one of a handful of music videos available on the app. While Instagram Reels is only available in the U.S., the company says it will soon roll out the feature globally. "Reels is an amazing tool that lets people tell their stories," said Instagram's head of global partnerships Justin Osofsky. "The idea of sharing a video in a way that is engaging and memorable is something we've been working on for a while, and now we're finally ready to share it with the world." The app's Reels feature will also be used in Instagram Stories, a new feature that lets users share short videos with friends and family. Instagram Reels are available on the App Store now.



The app's release comes as Instagram is in the midst of a major expansion that will add new features and new functionality. The company is adding new filters and other features, and it is also moving to a new mobile website. The company also has a new publishing tool called Story Remix, which lets users remix photos and videos they have already published. In a blog post, Instagram said the company's "growth trajectory has been exponential" over the past two years. The company also says that its monthly active users grew 20% in the third quarter, with more than 200 million monthly active users. Instagram Reels will be available on the App Store for free.

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